Page Title Tag
Title Tag on a page plays a very important role and is one of the most important On-Page Optimization factor as well. As per the rules of Search Engine Optimization by the Google a Title of a page should be of 70 Characters or can be less than that, but as per my recent experiment the title tag more than 70 characters does not effect your ranking, the thing which happens is only that the Google will automatically chop your title with in 70 characters, or in other words we can say that the Google will show only 70 characters of your Title it doesn't matter of how long it is. So, how can you use that TITLE TAG for the SEO of your page, the syntax is shown below :-
<html>
<head>
<title>Up to 70 Characters of Keyword-relevant text here</title>
</head>
<body>
Meta Description Tag
If you have a commercial website or even if having an informative website then it is very necessary to have a Meta Description Tag in you website. The meta description for any web page should be of 150-160 Characters after crossing the keyword limit again the google will chop your description for the page which can be responsible in chopping the main info. of the page.
It has two main importance of using this tag in the website.
First is that - as per the research the increase in the users of internet services is increased by 7.9% in 2014 of the total worlds population as compared to total number of internet users in 2013 - Source
Out of which more than 50% of population click on the links after reading the Meta Description of your page, only id they find it relevant as per their search criteria.
Secondly - It also helps the Google crawlers to understand your web page content and rank your positioning according to that.
Soo....It is really very useful to use this SEO HTML Tag in 2015. Follow the syntax below.
<html>
<head>
<title>Up to 70 Characters of Keyword-relevant text here</title>
<meta name=”description” content=”150-160 characters of message matching text with a call to action goes here”>
</head>
<body>
Meta Keyword Tag
Though Google has declared that, the use of Meta Keyword tag is no more useful for the webpages as it was causing increase in the spamming a lot, but using it gently can still be helpful. I m still using them for almost all of my websites and as per my personal experience of using this tag in a manner of White Hat SEO i still see a positive impact on my web links. But I would say that using up-to 10 targeted keywords are sufficient for a webpage if you want to use Meta Keyword Tag as a useful SEO html tag for 2015. The Syntax is as follows:-
<html>
<head>
<title>Up to 70 Characters of Keyword-relevant text here</title>
<meta name=”description” content=”150-160 characters of message matching text with a call to action goes here”>
<meta name=”keywords” content=”input your targeted keywords not more than 10”>
</head>
<body>
Meta Robots Tag
As you all know, or if not then let me tell you Meta Robots Tag is used to manage the accessibility of a single web page for the Search Engines or we can say the Crawlers. The main motive of adding the Meta Robots Tag in any web page is to give a sign to the crawlers to not to crawl the page as you don't want it to be indexed. The main importance for the tag is to prevent the page from indexing for the duplicate content. You can also upload the Robots.txt files on the particular webpage if you don't want to use this Useful SEO HTML Tags for 2015.
How to use the Robot Meta Tag? Simple as other above mentioned tags, syntax is below.
<html>
<head>
<title>Up to 70 Characters of Keyword-relevant text here</title>
<meta name=”description” content=”150-160 characters of message matching text with a call to action goes here”>
<meta name=”keywords” content=”input your targeted keywords not more than 10”>
<meta name=”robots” content=”noindex, nofollow” />
</head>
<body>
Meta Content-Type Tag
Though, this tag does not effect the rankings of a website nor it helps in the conversions, but it is important to use this Useful SEO HTML Tags in 2015 to prevent the browser from guessing the character encoding which can lead to display problems for the Encoding's like utf-8, ASCII etc. The best in using this tag is you can use anywhere where the element containing text, which also included the Title Tag.
The syntax is below:-
<html>
<head>
<meta http-equiv='Content-Type' content='Type=text/html; charset=utf-8'>
<title>Up to 70 Characters of Keyword-relevant text here</title>
<meta name=”description” content=”150-160 characters of message matching text with a call to action goes here”>
<meta name=”keywords” content=”input your targeted keywords not more than 10”>
<meta name=”robots” content=”noindex, nofollow” />
</head>
<body>
Meta Language Tag
This is very useful tag and will be of really of high importance in future and many website owners are actually using this Meta Language Tag in their websites, the importance of this tag is to target the language of the targeted region or country. In other words, we can say that, this tag was formerly used to declare the language of a web page. Informing screen readers and other text processors what language they're dealing with makes web content more accessible.
The syntax is as follows :-
<link rel="alternate" href="http://example.com/en-ie" hreflang="en-ie" /> ---- For English speakers in Ireland
<link rel="alternate" href="http://example.com/en-ca" hreflang="en-ca" /> ---- For Canada
<link rel="alternate" href="http://example.com/en-au" hreflang="en-au" /> ---- For Australia
<link rel="alternate" href="http://example.com/en" hreflang="en" /> ---- For UK English Speakers
Rel-Author Tag
Its up-to you if you want to use this SEO HTML Tags for 2015 on your website or on any post. The purpose of this tag is to display the name of the author in the SERP with the Google+ profile of the author.The Syntax is :-
<link rel=”publisher” href=”https://plus.google.com/[YOUR BUSINESS G+ PROFILE HERE]“/>
