What is Search Engine Optimization and what is the use of Search Engine Optimization. A complete guide and tutorial on What is Search Engine Optimization. latest tips and tricks on search engine optimization.

Monday 10 February 2014

Advanced SEO For 2015 - What is Search Engine Optimization


Search Engine Optimization (SEO) is a technique or we can say a process, that helps a website's to rank on the top of the search engine pages. Basically, it's a free and Unpaid process if you do it by your own, but have to pay to a professional to get the higher ranking to enhance your business activities over the Internet. You can see different search engines like (Google, Yahoo, Bing etc.) they show the results of a query according to their rank based, it can be a media search or a query search.





Search Engine Optimizations, it all depends on some manual factors which we can perform on our websites to place it in a reputed position refer to as ON-PAGE OPTIMIZATION or OFF-PAGE OPTIMIZATION these are the only two aspects of a Search Engine Optimization which has to be use while doing SEO of a website, because no one single SEO Factor can give you the higher rankings, you have to take both the factors together as a Railway Track, no chance for bending of even one side, otherwise it will create a huge difference. But, in case of SEO will effect your ranking.

Lets Start with ON-PAGE OPTIMIZATION  :-


ON-PAGE OPTIMIZATION are those factors that are totally in control of the author. Like what type of content do you publish or we can say, What quality of Content you are using under your website? Because as high as the quality of your content and the uniqueness is, will automatically increase the user's Trust and satisfaction over your services/products and hence, will lead to higher ranking.

Another factor, Have you done some Keywords Research on your website's content before posting and letting them to be crawled by the crawlers/Spiders? Because it is more important to check if the particular keyword to get the better ranking, as close as the keyword will be to your website, the better the result you will get on the Search Engines result page and automatically one can get the higher ranking for that. Generally there are three types of keywords (One Word/Small, Two Words/Middle or Three words/Long Tail keywords) the most preference is of Long Tail Keywords which includes a minimum of three keywords phrases in it.

List of things you can perform in ON-PAGE OPTIMIZATION of a Web page.


These are the functions that you can perform on a website freely, without thinking much on that, GOOGLE will consider them as a Spam. These items comes under White Hat Techniques and are the most preferred by GOOGLE for running a Long-Term business.
  1. Start with keyword research, selection and testing.
  2. Short description of what your page is about (comes in meta description tag under <Head></Head> tags).
  3. Use of ALT tag on the images.
  4. <H1> tag for the proper Heading for your website.
  5. URL Structure of your website, use as short as and meaningful structures for the URL's linking to another pages of your website.
  6. Use Internet linking strategy to get the outside links towards your site by already higher ed ranked pages/website.
  7. Content as we have discussed above.
  8. Use of Site Maps both XML and user facing

List of things that i would not prefer to perform in an ON-PAGE OPTIMIZATION of a web page.


These are the items that are not allowed by the GOOGLE and the strongly consider them as a SPAM. If any of Google's Algorithm caught the following beans spread by you on your website, they will not take long time to block your web-site. Though, it is the fastest method to rank-high your website but it is a SPAM under GOOGLE's Terms and Conditions.
  1. Don't use duplicate content or copied content from other sites, because Google Algorithms are very much advanced they can easily identify the original one and a Duplicate one.
  2. Duplicated Title Tags.
  3. URL variants of the same page.
  4. OFF-SITE images and content ON-SITE.
  5. Hidden tags.
  6. Hidden Links.
  7. Keyword Repetitions.
  8. Doorways pages.
  9. Mirror pages.
  10. Cloaking.



What is OFF-PAGE OPTIMIZATION :-

OFF-PAGE OPTIMIZATION is the second factor of Search Engine Optimization which helps in the ranking of a website (Higher/Lower), this factor is not fully in the control of the Author nor it can be performed by any HTML coding, all the things has to be performed by the Search Engine itself. 

Basically, under OFF-PAGE OPTIMIZATION the ranking of a page or a website link is defined according to its PAGE-RANK and Link Popularity. As more as different websites link your pages on their sites, will help to increase the page rank and popularity of your website and hence, increase in the ranking of the page in the Search Result of Search Engines.

But still there are some things that can be performed by an Author listed below to gain more Traffic and popularity to increase the ranking of the page..

  1. As discussed in ON-PAGE OPTIMIZATION do keyword research first.
  2. Use keywords in links anchor text.
  3. Collect higher publishers links.
  4. Keyword must be closest to your Inbound links.
  5. Keep on tracking all active keywords and refine them.
  6. If you are running a Campaign then discontinue it, if you are not getting enough traffic because it will increase your investments and decrease your revenue .

Things To Avoid Under OFF-PAGE OPTIMIZATION :-

  1. Avoid duplicate keywords under adverts.
  2. Placing random links near your adverts without keyword.
  3. Links Farming.
  4. Garbage Links.
  5. Hidden In-bounds Links.
These things comes under SEO-Offpage Spamming or we can say Black-Hat-Techniques. So, it will be better if you will not perform them, if you want a long lasting business from your website.

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1 comment:

MaryJohn said...

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines.In general, the higher the page rank, frequently more people visit the site thereby increasing the traffic to the site. This gives a website the web presence.You can increase pagerank by good quality articles,regular updates to website,interlinking posts, using keywords/topics that is searched often,social media,affiliate marketing,SEO methods etc.I insist that SEO is the best and steady way to improve a site's page rank.
Service providers like Thewebpole.com provide Search Engine Visibility Service through which they help the user to get the desired pagerank.