White Hat SEO Techniques 2015 - whatissseo.blogspot.in

As Stated earlier in this blog under What is SEO(Search Engine Optimization) section that, the use of White Hat Technique is the most relevant and suitable technique for doing the SEO of any website. Mainly because, it is preferred by the GOOGLE and they do not consider it as a SPAM is the best way of doing it, though it takes some time to show the actual result, but leaves a positive impact for a   long-time business in Online-Marketing. These are some guidelines directed by the GOOGLE for SEO.

But, White Hat SEO is not all about performing the tasks as per the Google's guidelines. It's about to show that the content ensured by the Crawlers and spam-indexes is the only content for the viewers too. White Hat SEO or we can say White Hat Technique, generally advice to make the contents for the users only not for the search indexes or Crawlers (Robots/Spiders). It mainly depends on the Relevancy of your content, if it is relevant than it will automatically become Important and will lead to a higher ranking. We can also call it an ETHICAL SEO.

Here, in this blogpost i have tried to mention some of the SEO Techniques that will be very useful and are more effective on your websites if performed in 2015.

Below are some examples for doing SEO under the rules and regulations described by the Google, I have stated some of them in the What is SEO post of this blog. But here, we will give some more attention on them. Before that, you must know how search engine works to increase the SERP (Search Engine Result Page). Basically, search engines categories the webpages according to their Keywords. So, lets get started on my friends... :)

As you all know, that Search Engines uses computer programs like Crawlers/Spiders to search web pages and analyze them. These type of programs read the web pages and index them according to the important sections of the pages like (Title, Meta Description, keywords, Content etc.).

Useful SEO Techniques for 2015:

• QUALITY CONTENT

The first ever thing in SEO is based on your content's quality, as much as the user friendly Content you have in your website the more valuable it will be. Here, the "CONTENT Is The KING" there is no better way to optimize your website than offering a unique and a well written Content. 

For Expample:- Imagine, that you are the User or we can say that an End User, and you have to search for an "Philips Electric Razor" on your favorite Search Engine. Now, if you see a website say as Website I that contains only one page with three paragraphs written on it for that product and provide a phone number to call, and another website say Website II contains several pages and all focuses on different factors like the cost, technical specification, how it works, what accessories they are providing for the  "Philips Electric Razor"....Which website would think the search engine will offer first. It's a common example that better makes sense, of how important the content for a website is.

Conclusion

A well written, good quality, and meaningful content is the hottest item, which is of the first priority in doing the SEO of any website under WHITE HAT TECHNIQUE.

• TITLES and META DATA 

Using proper Title and Meta Data is essential for the crawlers to understand your website and where it points too. Though, this technique has been used for a long time and very roughly also, the search engines do not give much attention on them, it's a type of  BLACK HAT SEO TECHNIQUE now. But still, it is important to use them and use them in a proper manner. 

But Here, the Title plays an important part, How? lets discuss it.

The Title of any page, best describes what type of content the page may contain or about what the particular page is. It carry more weight-age, than the Meta Data because it is the first thing that a user or search engine will notice. So, make sure that your title is a true representation of what your content is about.

• USE STRUCTURED SEMANTIC MARKUP

Nowadays, the Structured Semantic Mark Up of data is roaring in the field of SEO. Mainly, because many websites survey said that the use of "phrases" rather than the "keywords" can provide more relevant result. Because, the revolution now is that, the search engines better understand the "meaning" behind the content rather than the keywords Via. (Humming Bird Algorithm and Knowledge Graph) .

Now, the question arises in everybody's mind is that..."Can Structure Markup will give higher ranking?"  But that's not the correct question as a Marketer. As, a Marketer your main goal/focus must be on the higher traffic, revenue and conversions instead of higher ranking. Of-course, it will improve the user experience and interaction with your brand you don't have to worry for that.

• KEYWORD RESEARCH

Always keep in mind the "keywords" and "phrases" that you are gonna use in your website. But, before that you must do some research on those keywords and phrases, are they the ones user can search for their queries. As, defined above that the use of single keyword is not so worthy as compare to the Long Phrases, try to make Long-phrases/Long-Tail Keywords in-spite-of using one word keywords you can also use phrases with two keywords also.

You can use the "keywords" and "phrases" that you have defined in your website's body throughout your website. I think now the question is arising in your heads.....WHERE..??? right.. :)

Following are the sections, where you can use those keywords and phrases

1. In the TITLE of your page.
2. Meta Description.
3. Meta Keywords.
4. Heading Elements.
5. <H1> tags.
6. <H2> tags.
7. Alt attribute tags.
8. Link elements.

• QUALITY INBOUND LINKS

It is like a 3rd party's telling the Google that you are a credible source for the information for that particular topic. Basically, they provide a link on their website for the page that contains "THE HULK" type topic, which they feel will be of grate use for their users. Its like, some one is referring for a particular person by mouth in real life. It helps in the Increase of Traffic for your website, Increase in Trust (for that website also which is linking your page too), and last but not the least Higher-Ranking and that's why you need them.

Soo, these are some basic but important things to be note while doing the SEO of any website under WHITE-HAT-SEO TECHNIQUES. That's all for the topic right now, but if you want more on that can contact me and, i will surely update it further. But, only by applying the above mentioned things you will definitely get higher Traffic for your website, But don't forget that, ""It will take a little time for the child to grow."" be patience while performing W-H-T.